Many people are too focus on SEO but forgot about the importance of Online Reputation Management. You should know that online reputation is not easy to build and might cost you years of effort to make your brand reputed. But it is fragile and only takes a short time to be destroyed by your competitors' underhanded tactics.
The main goal of online reputation management is to plaster negative comments with positive ones. It involves the process of handling the defamatory and deceitful allegations against your brand. Therefore, leave your online reputation for a professional ORM team could be the key for your online business to gain greater popularities as well as protect your brand from negative criticisms and some dishonest images made against you. You are too exposed and vulnerable to any kinds of negative publicities. If someone say that negative publicity is also publicity, they're wrong. With actors, this statement may be true, but for any business, we can't afford any threats which would endanger our business reputation and status.