What is the Difference Between Gross CPM and Net CPM?

Marketing
1

Hello:

I have been approached by an advertiser who asked if the
rates posted on the Web site were net or gross. I am
unsure of what this terminology means in banner dvertising
rates. When I tried to research this question, the only
thing I could find was that net had something to do with
advertising agencies. Speedy input appreciated!!

Many thanks.

Donna

2

CPM means cost per impression, some may define it as cost per impression per IP others will take it a bulk meaning all impressions are counted. Based on this I
assume the net refers to unique IPs and Gross to all impressions.

3

Originally posted by VW
CPM means cost per impression, some may define it as cost per impression per IP others will take it a bulk meaning all impressions are counted. Based on this I
assume the net refers to unique IPs and Gross to all impressions.

I completely agree with that, and i htink that because everyone interprits it diffrently i think that you should email your advertiser and ask him what it measn exacly.

4

Thank you so much for your response. I think it is true it is interpreted differently. As I mentioned, it is also explained in view of advertising agency fees.

6

This topic is from 2000 and is now closed. New replies are no longer allowed.