Mine comes out at 1.07 Euros.
CTR 0.53
Is that good / bad ?
My ECPM is 0,55$ or less… i think is a loc CPM …
yes for sure 1 euro ecpm is low. and 0.5% ctr is very low.
By improving your ad placement you’ll increase your ctr which will also increase your ecpm, that’s the idea.
Depends on what you can get elsewhere. $0.53 is a low CPM for a targeted ad, but can be a decent CPM for a generic content site or network. In this space good & bad are very relative… highly niche or well known sites can have CPMs over $20, but small sites and wide audiences may have less than you’re getting.