Which is More Important in Design: Images or Text?

It is the age of visual culture and language. All are in hurry, no one have enough time to read long text in your website or business. People are looking a concise data with interactive visual presentation in your designing part. So, that they understood and read them easily. But, image is not enough, text is also have their importance in designing. But, the text should be short and relevance to capture enough information in your designing field.