Here, here! I'm so happy to see someone here say this, Stevie D. The sites we have that tend to do the best in the search engines are ones that we do practically no backlink building at all to. Instead, we create content that people will want to read and share or, if it is an eCommerce website, we try to make it the best possible resource for information about the products. The links take care of themselves if it is a truly great website.
In this business, "If you build it, they will come" doesn't work at all. If you change that sentence to "If you build it better than everyone else, they will come" the sentence rings very true!