Why my keyword position change everyday at google?

Marketing
1

Hi,
I am promoting a travel website for United kingdom Location, Yesterday my some of the keyword was ranked at first page but now it is at 3rd page and 15th page, all my 10 keyword position is not fix, the rank of each keyword alternatively changed, but I don,t know why, actually some keyword I have seen at first page yesterday but when I have checked today morning same keyword is at 3rd page, so I don’t know, why keyword is not getting rank fix position at Google, although I have done all necessary Off page and on Page SEO.

Thanks,

2

Because others are doing their best to get to the top as well? SERPs are not static.

3

After Google Penguin update we are also facing the same problem. We were regularly building links for maintaining the website ranking. I feel it is because of Google’s change in rules as well as backlinks which is getting cached randomly making the linked websites move back and forth.