Originally published at: http://www.sitepoint.com/wordpress-plugins-for-successful-content-marketing/
With the rise and rise of content marketing expected to reach new heights in 2015, marketers are more likely than ever to use WordPress as an integral content marketing tool this year. If you don’t believe me, then take a gander at some of these stats:
- Content marketing is used regularly by 93% of marketers
- 57% of marketers cite content marketing as their number one priority
- 76% of B2B marketers blog regularly (a large percentage of which probably operate using WordPress)
- Best of all, the price tag associated with content marketing is 62% less than traditional marketing tactics, and generates three times as many leads.
With this burgeoning use of WordPress for content marketing, it should come as no surprise that there is a whole gamut of plugins for successful content marketing to help your program run more smoothly and deliver greater return on investment.
WordPress Plugins for Content Marketing Strategy, Planning & Organisation
One of the most important tenants of any successful content marketing strategy is consistency. High quality, engaging or educational content must be produced and disseminated regularly, and for the long-term, for content marketing to deliver any substantial return on investment. That makes plugins designed to streamline scheduling and organisation one of the most important aspects of any WordPress powered content marketing program.
Scribe
Developed by Copyblogger Media, Scribe is the veritable ‘Big Daddy’ of all WordPress plugins for content marketing. Using Scribe you can undertake in-depth research into content marketing opportunities as well as social media leads and traffic. It allows you to align your writing style with your content marketing program objectives, so that you can make sure all on-page content is optimised for the search engines. You can even use it to pinpoint similar social media profiles and websites. The plugin follows a simple formula for successful content marketing: research, optimise, connect. There are a couple of limitations on Scribe: your website must be running a compatible theme, and it will only analyse English. More than 83,000 content marketers have downloaded the plugin, which seems to be regularly updated.
