Originally published at: http://www.sitepoint.com/easily-make-infographics/
“Content is king” is one of the biggest rules in the marketing world, however even the greatest material is a waste if nobody actually reads it.
Today content marketing is one of the most cost effective ways to boost the credibility of your brand but things like podcasts and blog posts take significant time to absorb. In a world where you only have a few seconds to catch the attention of your audience, you need to stand out from the crowd.
Infographics are a great way to do this because they allow you to take almost any type of information and turn it into something which can easily catch fire on social media. When it comes to shareable content, images top the list due to most people preferring visual material. For many, one of the biggest challenges to integrating infographics into their campaigns is price and effort. If you hire a graphic designer to create an infographic, the typical price is around $500-2,000 depending on the size and complexity of the project.
Fortunately by using readily available resources, you can create infographics yourself without retaining a graphic artist.