Thanks for the insightful comments. I agree simply re-purposing a mobile web experience should be avoided and has no purpose (and Apple has definitely cracked down on this in the last year or so). Where there might be merit however is looking at a website, its content, its community, its purpose and asking, how could this be leveraged, built upon and augmented so that an app could be created that offers value—utility or entertainment to an audience? Is there something here that taps into the unique advantages apps offer? I think exploring that challenge is a worthwhile exercise when a client approaches you and says, “I need an app!” Maybe the outcome is, “you don’t need an app, let’s continue to invest in your mobile web presence” or maybe a wonderful new idea emerges…